Meet the Banana Kickers

Agnieszka Pasynczuk

Artworker

Having undertaken a Contemporary Graphic Arts and Design course at Leeds Met University, Aga jumped straight into the graphic design industry creating artwork for international freight transport. She then moved to a new role as a Creative Artworker, specialising in preparing corporate identity documents across a variety of digital and print formats for Lloyds Banking Group. Having recently joined our creative studio, Aga is now enjoying working alongside and learning from our other impressively accomplished Creative Artworkers, and experiencing working in our dynamic and vibrant agency environment.

Most memorable brand experience

For me it’s got to be the Coca-Cola 90s Christmas commercials. From the classic Coca-Cola truck trimmed with festive lights to the cute playful polar bears, watching them as a kid I was always amazed. To this day their Christmas commercials bring back nice childhood memories.

April Fowden

Account Manager

April has built her career working on fast moving retail accounts but is just as comfortable turning her hand to brand experience and brand development projects. Her dedication and commitment to her work is shown through the fantastic client relationships she has built and the memorable campaigns she consistently delivers for clients as diverse as Nisa and Every Can Counts.

Most memorable brand experience

“The famous Cadbury ‘Gorilla’ ad was a game changer – it really broke the mould. Taking a traditional and conservative brand and giving it a contemporary twist that everyone was talking about overnight. That’s when I decided I wanted to work in marketing”

Barney Wilcock

Account Director

Barney spends most of his time working with our client Genting Casinos delivering their CRM activity – from email marketing through to direct mail campaigns. But that’s not all he does. He’s taken the lead in the delivery of the inaugural Bradford Sports Awards, worked with Sunderland AFC to activate Satsuma’s sponsorship of the club and promoted Genting’s World Cup offering across their full estate of casinos. There’s not a lot Barney can’t do.

Most memorable brand experience

“Uber Ice Cream was a great way to promote the Uber app. People had to download the app and sign up to the service, and then they could request an ice cream! The hashtag #UberIceCream unsurprisingly flew to the top of the trends list on Twitter.”

Beth Westwood

Senior Social Media Account Executive

Beth graduated with a degree in Events Management, however, focused her dissertation on social media marketing. After living the high life as a Wedding Assistant in New York, kicking it down under in Sydney and becoming quite the gin connoisseur travelling the UK with The Gin Festival, Beth decided it was time to follow her interest in the world of social media and so began her agency career.

Now with nearly 2 years social media experience from events to retail clients, Beth is excited to expand her knowledge and become a fully rounded digital expert.

Most memorable brand experience

My favourite brand experience has to be the moment I followed Innocent smoothies on Twitter. They have truly nailed how to run social media on a relatable and shareable level, constantly posting witty, reactive and hilarious content whilst engaging with their audience in an authentic way. They’re not about pushing their smoothies, they’re about humanising their brand which I think is extremely important in todays social media landscape.

Bradley Freeman

Creative Services Executive

Brad works in our finance team dispatching advice and guidance to our team on all things financial. When he’s not crunching numbers, you might spot Brad helping out at one of our many experiential events, playing rugby for Morley or, more recently, sourcing, counting and stocktaking vast amounts of dinosaur merchandise for Jurassic Kingdom.

Most memorable brand experience

“Aldi’s tongue-in-cheek price comparison adverts stand out for me. They really cleverly demonstrated that Aldi stock brands and own label alternatives – both for less. I especially liked the one with gran advertising gin!”

Cherish Mullaney

Senior Account Executive

Cherish graduated from Leeds Arts University having undertaken a Creative Advertising course, went to see the world and has now landed at Banana Kick providing great client service for a number of our clients.

Most memorable brand experience

“When I was young, I was obsessed with bouncy balls (still am!), so when the Sony Bravia ‘Balls’ ad launched I was amazed. They actually threw all those balls down a street in San Fran. What an engaging and creative way of demonstrating product benefits – I love it!”

Claire Greenall

Senior Account Manager

With over 20 years experience in the bag, Claire prides herself on building strong client relationships and delivering impactful promotional and shopper marketing campaigns for her clients. Whether you spot her at a Tough Mudder finish line handing out cold bottles of Kingstone Press or engaging with fans at a rugby event, Claire will always be at the forefront of the action!

Most memorable brand experience

“I was part of a prize-winning weekend hosted by Coca Cola, that took a group of winners to the Euros 2012 in Ukraine. It was an amazing trip, with excellent brand engagement, including a chartered flight and VIP seats to watch England (lose, unfortunately!).”

Claire Hamnett

Senior Account Manager

Claire is committed to delivering memorable experiential campaigns for all our clients, whether it’s a local store opening for Asda, or showstopping Red Rum activity at the Grand National. When Claire isn’t working at one of our activations or planning future ones, she’s just as passionate about playing netball and watching rugby. So she fits in well at Banana Kick.

Most memorable brand experience

“I was lucky enough to have witnessed a round of the Red Bull cliff diving world series in 2013 where people dived 90 feet into the sea from the ICA building in Boston. Could there be a more dramatic way of demonstrating Red Bull’s brand values and personality?”

Dave Lambert

Creative Director

With more than 20 years’ experience working for communications agencies in London, Leeds, and Manchester, as a Creative Director, Dave prides himself on work that makes an impact, connects with consumers and drives change. Banana Kick has carved out a real niche creating innovative events, campaigns and experiences that allow him to really hit home with sports, leisure and retail clients.

Most memorable brand experience

“As a young 21 year old, I was lucky enough to be working in the office next to John Webster, once described as “the best TV commercials creator in Britain, when Britain was the best in the world”.  John was famous for the ‘Cadbury’s Smash, The Martians’, TV commercial and many more classics too. Now that experience was unforgettable.

Eva Pearson

Account Executive

Eva has joined us on her placement year whilst studying Marketing Management at Northumbria University. She has recently returned from a semester in Madrid where she began to develop digital learning and is excited to put her knowledge into practice and learn all things digital, as well as gaining a deeper understanding of a marketing agency.

Most memorable brand experience

I will always remember the BarclayCard waterslide ad. It was such a creative and fun way to introduce their new contactless card. I was only a child when it came out but no matter what age, who wouldn’t want to commute to work on a waterslide?

Gary Coupland

Artwork Manager

With 12 years national and international agency experience behind him, you could say that Gary knows a thing or two about creative artwork. As our Artwork Manager, “Coups” is responsible for the day-to-day production and management of creative artwork for both print and digital projects across all of our clients.

Most memorable brand experience

“Being a huge fan of Adidas and of their famous blue trainer box, my most memorable brand experience was seeing an oversized Adidas Originals shoebox designed as a set of bespoke table and chairs, featuring a standout display and ‘try-on area’ where you could sit down and try on a pair of Gazelle trainers. Obviously I bought (another) pair.”

Gary McCall

Chief Executive

After a successful client side and agency career, Gary founded Banana Kick with Nick and Rich in 2008. With a passion for delivering memorable customer experiences, Gary is committed to producing truly unforgettable campaigns for our clients.

Most memorable brand experience

“During the Gulf War, people stopped flying out of fear of terrorism. British Airways needed to do something to get people in the air again. Their answer – ‘The World’s Biggest Offer’, where all seats on the 23rd April, 1991 were free. 500m people read about the campaign, 200m saw it on TV and 5.7m entered. Within 120 days BA flights were back to pre-war levels – brave, ambitious and successful. A truly memorable brand experience.”

India McCall

Account Executive

India has recently joined us on a year placement after two years studying Events Management at LBU. She is no stranger to Banana Kick having previously worked as an activator at events such as Jurassic Kingdom and the Leeds sports awards and is now very keen to get involved with the behind the scenes of events, from the concept & planning stage right through to implementation.

Most memorable brand experience

This was easy for me. It simply is not Christmas until I have seen the John Lewis Advert. Each year they manage to get more creative and capture more hearts all over the country. I know they’ve done their job when I find myself clicking straight on to Youtube to re watch 30 times over. Just me?

Jamie Ferguson

Client Services Director

Jamie has spent his 22 year career delivering high quality and effective marketing solutions to clients as varied as Nisa, Shell, Morrisons, the NHS, Sky Bet, The Car People and Alliance & Leicester. At Banana Kick he is dedicated to ensuring all our clients receive the highest levels of service and quality every single day.

Most Memorable Brand Experience

“A brand needs to deliver on its promises but so few actually do. So when I first visited The Corner Café in Leeds and they delivered everything they promised and have consistently done so for the 10 years since, you have to be impressed. That’s why this place is an icon in Leeds and one of the most enduring small brands in the city.”

Janice Lewis

Creative Artworker

After building up an impressive range of experience in her native South Africa, Janice joined us in our creative studio, where she has been a key member of our team delivering accurate, impactful and creative artwork for all our clients. She has an unmatched eye for detail and a real creative sensibility, so when you put a piece of artwork into Janice you know it will come out bulletproof.

Most memorable brand experience

“Toyota South Africa’s ‘Buddy’ campaign is my all time favourite brand campaign. Their range of adverts that featured a wise-cracking, smart-talking dog with attitude was not to be forgotten!”

Kate Boddy

Account Executive

Kate has joined us on her placement year whilst she completes her International Events Management degree at Sheffield Hallam University. She is excited to further develop her skills and knowledge in both the marketing and events sector and to experience true agency life.

Most memorable brand experience

For me, the ‘This Girl Can’ campaign was a game changer for women in sport. Everything about the campaign was captivating and it inspired so many girls to get involved in sport, as well as motivating girls in sport to achieve their goals. My university thought it was so great they started their very own ‘This Hallam Girl Can’ campaign!

Laura Alderson

Head of Digital

Working both clientside and agency, Laura has experience working with a multitude of brands from FMCG and retail sectors to financial services. With a focus on all things digital and tech, Laura’s main goal is to optimise and integrate digital channels to create the ultimate brand experience for customers.

Most memorable brand experience

“Burberry has always been the brand that inspires me the most. They use the most innovative creative ideas and technology to create a memorable and exciting customer experience. I always refer to The Art of the Trench user generated content campaign as one of the best examples of a highly successful content-first campaign.”

Laura Brown

Finance Assistant

Laura moved north from Cambridge and found a home here at Banana Kick. She is now getting back to her roots and using learnings and skills developed through her maths degree as part of our finance team. She’s also partial to a bit of crochet.

Most memorable brand experience:

“The Always #LikeAGirl Campaign really stands out for me. I liked how it broke through the gender stereotypes to take back the phrase that is often used as an insult – trying to tell us girls are less than.”

Lewis Chadderton

Senior Account Executive

We welcome Lewis back after spending time at Banana Kick during his placement year. He left such an impression working on projects as varied as the Plusnet Valentine’s Day event, the 2017 Leeds Sports Awards and the Red Rum Grand National activation that, when he graduated, we asked him back.

Most memorable brand experience

“The ‘UberSafe’ campaign is one that stands out for me. Uber identified that even a small amount of alcohol before driving can push you over the limit. They breathalysed would-be drivers, letting people know if they were over the limit. Every participant receiving a free ride home. Reminding people that the safest way to get home after a night out is always an Uber cab.”

Lotte Gibson

Senior Account Executive

Lotte is an Events and Production Management graduate who, before joining Banana Kick, worked closely with a company of artists, sculptors and designers who produce sculpture animated by fire, light and pyrotechnics. She now produces explosive brand experiences for us.

Most memorable brand experience

“It has to be the teeny little animals appearing from McVitie’s biscuit packets. As an avid animal lover, this one did it for me.”

Maggie Senior

Senior Account Manager

If you’re looking to put on an unforgettable event, Maggie is our go-to girl. You can often find her in a hi-vis vest directing the building of a stage, setting up a pop-up event space or buried amongst event kits. Whether she’s running a sports awards ceremony attended by Olympic athletes or engaging with fans at a major Rugby League event, Maggie certainly understands how to deliver great brand experiences and activations for our clients.

Most memorable brand experience

“The ‘This Girl Can’ campaign identified a simple piece of insight, that the judgement of others is a barrier to women getting involved in sport. Tackling that fear in a positive way is so powerful for millions of women and has inspired me.”

Matthew Suff

Designer

Working with a wealth of clients from local social impact movements, to worldwide brands, Matthew has channeled his signature style into work that has created pieces everyone enjoys.

Choosing not to go to University, instead having a varied career of freelance design, and performing management roles in the food retail sector, until the realisation came that his true passion really was graphic design. From there spending six years as a full time freelance designer. Until ultimately ending up at Banana Kick.

Most memorable brand experience

Every-time my dad and I used to go to central London, we’d go into a toy shop, and I’d be allowed to choose one small Lego set. The joy I felt over this decision was great. As I grew older I learned that this feeling was something that could transcend language and borders. A brand like Lego, will be able to instil an emotive response every time, through nothing more than small interlocking plastic pieces.

Megan Walklin

Account Manager

It doesn’t matter if she is getting stuck in at a high profile event activation at the Grand National or delivering complicated consumer leaflets for Nisa, excellent client service and attention-to-detail comes as standard. Away from the agency Megan can be found playing hockey, where again she excels.

Most memorable brand experience

“The P&G Rio 2016 Olympic advert ‘Thank You Mum’ really stood out as a piece of memorable advertising for me. Although it focuses on elite sporting success, all us amateurs can relate – I know my mum gave me lots of support! P&G were able to capture a universal truth that not many brands have captured before.”

Oliver Calvert

Senior Account Manager

Ollie knows a thing or two about planning events and experiential campaigns. Having turned Sheffield pink for a Plusnet Valentine’s Day spectacular and produced a pink tractor to promote the Yorkshire Marathon, he understands what it takes to put on a memorable event. But his ability to deliver an equally compelling branding project, advertising campaign or website means that Ollie is truly an integrated marketeer.

Most memorable brand experience

“Getting into the heart of your audience is so powerful for a brand, and nothing did this for me quite as much as the Dogs Trust #SpecialSomeone ad from 2016. As a dog owner and lover, it was an ad that spoke to me on a personal level like few others.”

Oliver Mitchell

Account Manager

From the Grand National Festival to the Tour de Yorkshire, Oli has been involved in delivering some of our biggest experiential projects to date. He isn’t afraid to get his hands dirty and get stuck in. A real team player on and off the rugby field, nothing is too much trouble and he always gets the job done – on time, on budget and to a high standard.

Most memorable brand experience

“A standout brand moment for me was seeing the Adidas ‘There will be haters’ advert, as I felt it was something out of the ordinary compared to traditional sportswear advertising. It was edgy, took risks and used something controversial to Adidas’ advantage. Needless to say my current rugby boots are from the brand.”

Pete Chandler

Account Manager

Pete completed a degree in Sports Marketing & PR, followed by a brief but hugely enjoyable stint as a volunteer at the 2012 Olympics. He’s spent the last 5 years concentrating on CRM and data and brings those skills to his role at Banana Kick.

Most memorable brand moment

“Growing up watching my favourite players take to the field in the latest boots and starring in TV ads wearing them fostered the genuine belief that a pair would instantly make me a better player. Unfortunately, that wasn’t the case! The constantly changing designs (including the current fluro trend) certainly helps brands attract the attention of budding Cristiano Ronaldos!”

Phil Curry

Creative Services Director

Phil has over a decade of experience in creative services, having worked at a number of leading agencies in the north and joining Banana Kick 5 years ago. When he’s not managing our studio workflow, Phil is the brains behind sourcing some of the more memorable items we’ve produced for clients, including 3-D roaming dinosaurs and a giant pink tractor! If Phil can’t source it, then it can’t be sourced. He loves a challenge and always delivers. On time and on budget.

Most memorable brand experience

“As part of a big promotion for McCain, I had the opportunity to visit the factory in Scarborough where I was involved with putting prizes into pizza boxes for competition winners. I even had to wear a hair net!”

Rachel Brown

Senior Digital Account Manager

With a two year career stint down under, Rachel brings international know how of all things digital gaining experience of managing influencer campaigns to paid media strategy. With a history of working both client and agency side across a variety of sport and retail brands, Rachel is excited to grow her expertise in this space and share her passion for using smart digital insights to deliver engaging customer experiences for online and destination brands.

Most memorable brand experience

“In response to a controversial advert from Protein World that appeared to be body shaming, Dove did what Dove does best and celebrated women of all shapes and size with a very clear message, “Yes, we are Beach Body ready” – a clever extension of their real beauty campaign and stand against body shaming adverts.”

Rachel Taylor

Designer

Rachel is a key member of the Banana Kick design team. She understands that a brand is more than just an identity, it’s about how that brand makes someone feel and how that feeling changes their belief or behaviour.

Most memorable brand experience

“When I was younger, mum and I used to have the occasional shopping spree. During one trip we came across a Lindt sampling experience. I was handed one of the little red balls of chocolate and was blown away – it reminded me of the chocolate in Holland where I grew up and it has been my favourite brand since then.”

Richard Flaherty

Managing Director

As an original ‘Day One’ Banana Kicker, Rich has pretty much been there, done it and has the promotional t-shirt. With a passion to drive the agency forward in experiential marketing, you’ll find him coming up with big ideas and hoping someone will help deliver them.

Most memorable brand experience

“As a self confessed sports fanatic, my first trip to Wimbledon will live long in the memory. As a celebration of all things British, SW19 is a very special place – from the strawberries and cream to the Pimms, it’s all about the experience. My experience was crowned with watching not only Federer and Agassi, but also seeing Tim Henman make his final Wimbledon appearance. Unforgettable.”

Rob Singleton

Head of Business Development & Sponsorship

As our Head of Sponsorship, Rob develops partnerships between brands to deliver the maximum benefits for both companies and their customers. After 10 years in the sports sponsorship business, Rob knows the best technique to achieve this is a deep understanding of the client and their business goals.

Most memorable brand experience

“Take a look at any list of the all-time iconic ads and, chances are, that Guinness will feature. Who can forget the surfer ousting the competition to the beat of ‘tick follows tock follows tick follows tock’ in the seminal ‘Surfer’ ad in ’99? Throw in their long association with Rugby Union, and their excellent activation around key rugby events which has only strengthened the brand.”

Sara Webb

Group Account Director

To be able to deliver a fantastic brand experience you need to be able to understand what makes a brand tick. Sara is an expert, with over 18 years experience at getting underneath the skin of a brand, product or service, to create innovative solutions for her clients thanks to her strategic and creative expertise.

Most memorable brand experience

“This would be Midland Bank’s Griffin Saver’s Account for children. You only needed £10 to open your account and with it came a whole host of branded freebies. All heavily promoted with the help of their brand mascot, a talking griffin voiced by Richard Briers. I sold my soul for this bundle of goods and have remained an account holder these past (how long?) years.”

Scott Cranmer

Digital Content Producer

It doesn’t matter if it’s a Nisa retail brief, an Asda event pack, Zeina website designs or a Genting in-casino campaign, Scott always produces great results. When he’s not providing outstanding creative artwork for our clients he doesn’t like to sit still – you’ll either find him playing rugby or competing in triathlons.

Most memorable brand experience

“On a family holiday, my son’s teddy bear didn’t make it off the plane. After posting on social media, a member of the British Airways cabin crew got in touch with the whereabouts of Pooh and so began his journey home – flying with a first class ticket and a visit to the flightdeck, and having photos the whole way. BA really bought into the whole story, and I’ll never consider another airline again!”

Sian Dickson

Senior Account Manager

At Banana Kick, Sian has worked on projects as varied as tipi event company branding exercises, to casino launches, and providing kids with a world-class Santa’s grotto experience. But her real passion lies in all things Food and Beverage. From development of all the Resorts World food service brands and concepts through to the hotel food offering communications development, kitchen support literature and even drinks menu creation, you’ll struggle to find someone with more F&B experience.

Most memorable brand experience

“Dove’s campaign for Real Beauty really did it for me. It challenged society’s notion of what women see as beautiful. It was groundbreaking, brave, bold, insightful and real.”

Susie Dickens

Senior Account Executive

Susie graduated from Newcastle University and joined us on a work experience placement. We were so impressed we gave her a job.

From building a beach in a shopping centre to activating community initiatives for Asda, Susie has made a real impression. The future is bright for one of our youngest Banana Kickers.

Most memorable brand moment

“The Andrex brand is now synonymous with their brand ambassador – the Andrex puppy. As a child I collected soft toys and when Andrex announced they were giving away a puppy soft toy I had to have it. I pestered my parents to change brands to save up the points and eventually the puppy was mine. We never swapped back.”

Tom Elcock

Finance Manager

You could say that our Finance Manager, Tom, is the backbone of our agency. Keeping the finances in check is no simple task, yet Tom manages to make it seem a breeze. A keen park runner in his spare time, Tom is used to the fast pace that agency life has to offer.

Most memorable brand experience

“Cards Against Humanity’s ‘anti’ Black Friday campaign was a memorable moment for me. After taking their entire website down and encouraging users to buy nothing for $5, Cards Against Humanity managed to raise over $70,000 in a day, which they went on to squander on stuff for themselves. Brilliant!”

Tom Ward

Designer

Working alongside our other designers, Tom channels his creativity into designing memorable creative concepts for our clients. He understands the difference between simply telling a story, and ensuring it’s remembered. Away from InDesign, Tom is a gifted illustrator and has produced work that has been featured across many of our online and offline campaigns.

Most memorable brand experience

“For my birthday one year I received my first pair of Air Jordans. They were the beautiful Jordan 11’s, the ones Michael Jordan wore to defeat The Monstars in Space Jam! Ever since then I’ve been a brand loyal Nike customer.”

Tom Wilson

Artworker

After skipping university and jumping straight into agency life, artworker Tom has already racked up over 10 years experience in the industry. Proud of his keen eye for detail and calmness under pressure, Tom has helped produce marketing collateral of the highest standard for our clients, specialising in retail.

Most memorable brand experience

“Plusnet’s Valentine’s Day experiential activity at Sheffield train station stands out for me, as it was the first time I’d seen experiential marketing on that scale, with many individual elements all working together in unison. I was amazed!”

Victoria Baldwin

Receptionist

Cheshire born Vic has qualified in the university of life having brought 3 children into the world. Now Vic’s children are older she can be found front of house at Banana Kick HQ. If she’s not there, she may be working with Dinosaurs at Jurassic kingdom or helping out with any other events.Vic loves to meet new people and is at home when she is at the front of the action. Outside of work Vic enjoys travel, hanging out with friends and a good old costa coffee!

Most memorable brand experience

When Aldi launched the carrots Kevin and Katie at Christmas time. I was so excited and had to get some for my children, so I queued up outside Aldi at 7am to make sure I succeeded in getting some, I did! I then saw them for sale on eBay for 4 times the retail price, they were that in demand! I was so proud that MY children had them!