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Brand experiences through Instagram
BK Insight / Digital / Events / Experiential / Insights / Latest News / News
20 March 2019

The experience economy

The value of an experience over a product purchase has increased a lot recently, particularly with the growth of Instagram where people want to share their experiences and inspire others.

Leisure / Sports / Retail
2 min read
Barbie 60th Anniversary
BK Insight / Events / Experiential / Insights / Latest News
18 March 2019

Our monthly round up of experiential news

The experiential team have put together their favourite campaigns from the past month. From international women’s day to Red Nose Day, there’s definitely been plenty of great campaigns to gather inspiration from.

Leisure / Retail / Sports
3 min read
Design and Branding / Insights / Latest News / News
12 March 2019
Leisure / Retail / Sports
3 min read
Fearless Girl
BK Insight / Insights / Latest News
08 March 2019

How Brand Campaigns are Empowering Women

For International Women’s Day, we have put together our top 5 campaigns that we believe do the best job at empowering women everywhere. Read all about them here.

Leisure / Retail / Sports
3 min read
Leeds Sports Awards 2019
BK Insight / Events / News / Sports Sector
01 March 2019

Another record-breaking Leeds Sports Awards

After months of hard work and preparation, the Leeds Sports Awards 2019 was a memorable and inspirational evening celebrating all of Leeds’ sporting achievements. We are proud to have put on another successful evening.

Sports
1 min read
Square Space
BK Insight / Insights / Latest News / News / Retail Sector
25 February 2019

Our favourite retail news from February

Our retail team have collated their favourite news and campaigns from the past month. With a focus on health at this time of year, it’s not surprising that campaigns have this as one of their main targets from Guinness’ new alcohol free drinks to Kellogg’s new plant based range. 

4 min read
Target audience
BK Insight / Events / Experiential / Insights
20 February 2019

An A-Z list for planning an event

One of our Senior Account Managers, Claire H, gives an overview of what to consider when planning an event. There seems to be a hundred things to do and remember so where do you start?

6 min read
Fyre Festival Ad
BK Insight / Digital / Insights / Latest News / News
18 February 2019

Our top digital news from the past month

There’s been some hilarious and unique content going out in the digital world in the past month. From the return of the bowl cut to a record-breaking egg, have a read of our top digital news here.

Leisure / Retail / Sports
4 min read
The Lego Movie 2 Pop Up Cafe
BK Insight / Events / Experiential / Insights / Latest News / News
12 February 2019

Our top experiential news from January

From the Lego Movie 2 to a National ‘Paw Trait’ gallery, the experiential team have been rounding up their favourite stories and events from the past month.

3 min read
Cadbury Twirl Adverts
Advertising / BK Insight / Design and Branding
11 February 2019

Crafting Authenticity

With so much information flying around now a days, it’s hard to tell when a brand is being authentic or are just ‘jumping on the bandwagon’.

Read some examples of when we think brands have successfully shown authenticity.

3 min read