BK is no stranger to a sporting event but why do countries bid so competitively to host these huge events? Our Account Executive, Ella, talks through the benefits of being host, financial gains being just one of the many positives.
There’s been plenty going on in the digital world with some really meaningful campaigns over the past month and some not so great campaigns. In a world of digital, are brands still struggling to understand how to implement it successfully?
Nostalgia is a sentimentality for the past, typically for a period or place with happy personal associations. Why does nostalgia work so well in design and advertising?
There’s been some great experiential campaigns this month from Aperol Spritz’s Big Birthday party with ball pools and orange waterfalls to AirBnB’s Spice Girls bus. Read all about them here.
We had a successful day at the Leeds International Festival hosting our Sport 2.0 Every Second Counts event. There was a brilliant line up of speakers ranging from Olympians to former Premier League referees to huge sporting event managers.
The retail team have been rounding up their favourite retail news from the past 4 weeks and brands are definitely going for the more feel good approach as we start to near summer. Read the best campaigns from the past month here.
There’s always stuff going on in the digital world, from hilarious brand tweets to constant digital updates, the digital team have been rounding up their favourite news stories and important updates from the past four weeks.
From YSL at Coachella to Drake’s famous lyrics changing the O2 to the O3, our experiential team talk through their favourite news stories from the past month.
We recently helped Friels Cider to activate their sponsorship of Record Store Day. What better way to do this than with a very cool branded VW van-turn-bar touring the country and free samples of the cider itself?
Our Business Development Manager, Duncan, talks through how he got to where he is today and gives insight into his first three months at Banana Kick.