The value of an experience over a product purchase has increased a lot recently, particularly with the growth of Instagram where people want to share their experiences and inspire others.
The experiential team have put together their favourite campaigns from the past month. From international women’s day to Red Nose Day, there’s definitely been plenty of great campaigns to gather inspiration from.
The importance of Environmental Branding in marketing, hospitality and retail design sectors is not to be underestimated. Paying attention to every detail and crafting an authentic story has the potential to engage customers.
For International Women’s Day, we have put together our top 5 campaigns that we believe do the best job at empowering women everywhere. Read all about them here.
After months of hard work and preparation, the Leeds Sports Awards 2019 was a memorable and inspirational evening celebrating all of Leeds’ sporting achievements. We are proud to have put on another successful evening.
Our retail team have collated their favourite news and campaigns from the past month. With a focus on health at this time of year, it’s not surprising that campaigns have this as one of their main targets from Guinness’ new alcohol free drinks to Kellogg’s new plant based range.
One of our Senior Account Managers, Claire H, gives an overview of what to consider when planning an event. There seems to be a hundred things to do and remember so where do you start?
There’s been some hilarious and unique content going out in the digital world in the past month. From the return of the bowl cut to a record-breaking egg, have a read of our top digital news here.
From the Lego Movie 2 to a National ‘Paw Trait’ gallery, the experiential team have been rounding up their favourite stories and events from the past month.
With so much information flying around now a days, it’s hard to tell when a brand is being authentic or are just ‘jumping on the bandwagon’.
Read some examples of when we think brands have successfully shown authenticity.