Why nostalgia works well in marketing and advertising campaigns
Nostalgia is a sentimentality for the past, typically for a period or place with happy personal associations. Why does nostalgia work so well in design and advertising?
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BK Insight / Events / Experiential / Insights / Latest News
31 May 2019
Our May round up of experiential news and campaigns
There’s been some great experiential campaigns this month from Aperol Spritz’s Big Birthday party with ball pools and orange waterfalls to AirBnB’s Spice Girls bus. Read all about them here.
BK Insight / Digital / Events / Sports Sector
21 May 2019
Delivering our Sport 2.0 Every Second Counts at Leeds International Festival
We had a successful day at the Leeds International Festival hosting our Sport 2.0 Every Second Counts event. There was a brilliant line up of speakers ranging from Olympians to former Premier League referees to huge sporting event managers.
BK Insight / Insights / Latest News / Retail Sector
20 May 2019
Festivals, Foster’s and the future of retail- Our retail news from May
The retail team have been rounding up their favourite retail news from the past 4 weeks and brands are definitely going for the more feel good approach as we start to near summer. Read the best campaigns from the past month here.
Digital / Insights / Latest News / News
14 May 2019
Our top digital news and campaigns from April
There’s always stuff going on in the digital world, from hilarious brand tweets to constant digital updates, the digital team have been rounding up their favourite news stories and important updates from the past four weeks.
BK Insight / Events / Experiential / Insights / Latest News
24 April 2019
Our favourite experiential news from the past month
From YSL at Coachella to Drake’s famous lyrics changing the O2 to the O3, our experiential team talk through their favourite news stories from the past month.
Events / Experiential / Retail Sector / Sponsorship
23 April 2019
Frieling good- activating sponsorship between Friels Cider and Record Store Day
We recently helped Friels Cider to activate their sponsorship of Record Store Day. What better way to do this than with a very cool branded VW van-turn-bar touring the country and free samples of the cider itself?
Agency Life / BK Insight / Insights / Sponsorship
17 April 2019
My first three months as Business Development Manager
Our Business Development Manager, Duncan, talks through how he got to where he is today and gives insight into his first three months at Banana Kick.
BK Insight / Events / Insights / Latest News
05 April 2019
My experience as an Account Executive Intern at Banana Kick
Deciding to take a placement year is a big decision, but it has really proved the right one for me. Here are my top tips for making the most out of your internship.
BK Insight / Digital / Insights / Latest News / Retail Sector
02 April 2019
How will the new Instagram update impact e-commerce?
Shoppable Instagram will have a huge impact on both small and larger business, making the conversion funnel a lot quicker and smoother for customers. But what effect will that have on websites?