As the summer is fast approaching, more beauty and retail brands are pushing a new angle for their campaigns – Self Love and Body Positivity- a trend which one of our Account Executives, Mia, looks into discussing the shift of focus.
The retail team have been rounding up their favourite retail news from the past 4 weeks and brands are definitely going for the more feel good approach as we start to near summer. Read the best campaigns from the past month here.
We recently helped Friels Cider to activate their sponsorship of Record Store Day. What better way to do this than with a very cool branded VW van-turn-bar touring the country and free samples of the cider itself?
Shoppable Instagram will have a huge impact on both small and larger business, making the conversion funnel a lot quicker and smoother for customers. But what effect will that have on websites?