Who doesn’t love a good April Fool’s? We have collated our favourite April Fool’s campaigns from brands across the world and over the years.
There’s been some great digital campaigns in the past month from competitor rivalry to inspiring body positivity campaigns, read the best of digital here.
The value of an experience over a product purchase has increased a lot recently, particularly with the growth of Instagram where people want to share their experiences and inspire others.
The experiential team have put together their favourite campaigns from the past month. From international women’s day to Red Nose Day, there’s definitely been plenty of great campaigns to gather inspiration from.