As the summer is fast approaching, more beauty and retail brands are pushing a new angle for their campaigns – Self Love and Body Positivity- a trend which one of our Account Executives, Mia, looks into discussing the shift of focus.
There’s been plenty going on in the digital world with some really meaningful campaigns over the past month and some not so great campaigns. In a world of digital, are brands still struggling to understand how to implement it successfully?
There’s been some great experiential campaigns this month from Aperol Spritz’s Big Birthday party with ball pools and orange waterfalls to AirBnB’s Spice Girls bus. Read all about them here.
The retail team have been rounding up their favourite retail news from the past 4 weeks and brands are definitely going for the more feel good approach as we start to near summer. Read the best campaigns from the past month here.