There’s been some great experiential campaigns this month from Aperol Spritz’s Big Birthday party with ball pools and orange waterfalls to AirBnB’s Spice Girls bus. Read all about them here.
From YSL at Coachella to Drake’s famous lyrics changing the O2 to the O3, our experiential team talk through their favourite news stories from the past month.
We recently helped Friels Cider to activate their sponsorship of Record Store Day. What better way to do this than with a very cool branded VW van-turn-bar touring the country and free samples of the cider itself?
The value of an experience over a product purchase has increased a lot recently, particularly with the growth of Instagram where people want to share their experiences and inspire others.