The value of an experience over a product purchase has increased a lot recently, particularly with the growth of Instagram where people want to share their experiences and inspire others.
The experiential team have put together their favourite campaigns from the past month. From international women’s day to Red Nose Day, there’s definitely been plenty of great campaigns to gather inspiration from.
One of our Senior Account Managers, Claire H, gives an overview of what to consider when planning an event. There seems to be a hundred things to do and remember so where do you start?
From the Lego Movie 2 to a National ‘Paw Trait’ gallery, the experiential team have been rounding up their favourite stories and events from the past month.