BK is no stranger to a sporting event but why do countries bid so competitively to host these huge events? Our Account Executive, Ella, talks through the benefits of being host, financial gains being just one of the many positives.
There’s been some great experiential campaigns this month from Aperol Spritz’s Big Birthday party with ball pools and orange waterfalls to AirBnB’s Spice Girls bus. Read all about them here.
We had a successful day at the Leeds International Festival hosting our Sport 2.0 Every Second Counts event. There was a brilliant line up of speakers ranging from Olympians to former Premier League referees to huge sporting event managers.
From YSL at Coachella to Drake’s famous lyrics changing the O2 to the O3, our experiential team talk through their favourite news stories from the past month.