Why nostalgia works well in marketing and advertising campaigns
Nostalgia is a sentimentality for the past, typically for a period or place with happy personal associations. Why does nostalgia work so well in design and advertising?
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Design and Branding / Insights / Latest News / News
12 March 2019
The importance of environmental branding and its impact on brand experience
The importance of Environmental Branding in marketing, hospitality and retail design sectors is not to be underestimated. Paying attention to every detail and crafting an authentic story has the potential to engage customers.
Advertising / BK Insight / Design and Branding
11 February 2019
Crafting Authenticity
With so much information flying around now a days, it’s hard to tell when a brand is being authentic or are just ‘jumping on the bandwagon’.
Read some examples of when we think brands have successfully shown authenticity.
BK Insight / Design and Branding
17 January 2019
Creative branding from a psychological perspective
In the ever-growing competition, it’s hard to come up with innovative creative branding. How are brands successfully making themselves stand out?