There’s been plenty going on in the digital world with some really meaningful campaigns over the past month and some not so great campaigns. In a world of digital, are brands still struggling to understand how to implement it successfully?
Nostalgia is a sentimentality for the past, typically for a period or place with happy personal associations. Why does nostalgia work so well in design and advertising?
There’s been some great experiential campaigns this month from Aperol Spritz’s Big Birthday party with ball pools and orange waterfalls to AirBnB’s Spice Girls bus. Read all about them here.
We had a successful day at the Leeds International Festival hosting our Sport 2.0 Every Second Counts event. There was a brilliant line up of speakers ranging from Olympians to former Premier League referees to huge sporting event managers.