From the Lego Movie 2 to a National ‘Paw Trait’ gallery, the experiential team have been rounding up their favourite stories and events from the past month.
With so much information flying around now a days, it’s hard to tell when a brand is being authentic or are just ‘jumping on the bandwagon’.
Read some examples of when we think brands have successfully shown authenticity.
The Super Bowl is possibly America’s biggest sporting event of the year. Brands have limited time to capture the attention of the audience. Who succeeded this year?
January is the month of resolutions, motivations and goals but how do brands accommodate for this?