After winning a national tender, we worked with Olympic London borough Waltham Forest Council in the delivery of the ‘Feel Good Waltham Forest’ campaign.
We devised the ‘Feel Good’ creative campaign and strategy with the aim of engaging local residents in health and wellbeing, and celebrating the launch of the new leisure centre which is one of the largest and most diverse facilities of its kind in London.The initial brief consisted of delivering a month-long health and wellbeing campaign.
This resulted in the ‘Feel Good Festival’, which encouraged residents to become involved with the large range of events leading up to the opening of a landmark new leisure centre in October 2016. The creative was so well received the leisure centre has been renamed the ‘Waltham Forest Feel Good Centre’.
We also created a new website for the campaign, designed outdoor media for both the festival and the centre, organised two experiential activities to engage and excite about the festival, designed and managed the production of the internal and external signage of the centre, managed two VIP dinners and a media day launch!
We also brought our unique Future Sport Stars event to the Festival of Sport which was launched by the Borough at the same time to celebrate all forms of sports in the area.