For Valentine’s Day, Resorts World Birmingham wanted to position the resort as the place for everyone. Whether you’re single and looking for love, or a couple in search of a special evening together, Resorts World Birmingham was the place to be, with a range of singles and couples nights taking place across the resort.
We were asked to create all of the promotional collateral for the resort and its individual concepts, to raise awareness of the activity and encourage bookings.
The first step was to develop an overarching campaign creative for the resort. To communicate the dual aspect of the campaign, we used the lines ‘Treat Someone Special’ and ‘Meet Someone Special’ and we made very visual and impactful to have standout in a competitive Valentine’s marketplace. Next, it was time to focus on the creative executions for each of the concepts across the resort, to promote their individual events and activity on posters and digital screens.With an eclectic mix of events, with varying target audiences and individual creative styles, this was a great job to be involved with and we are really proud of the result.From all accounts Valentine’s was a success across the resort and the creative was really well received!