As part of Satsuma’s sponsorship of Sunderland AFC we have helped to deliver a visually engaging suite of branding within the Stadium of Light.
To support the partnership, Satsuma were given key branding locations at the Stadium of Light.We were briefed to create a impactful style that brings to life the ‘Supporting your Club and your Community’ campaign and helps to support our experiential and digital activity.
Using key player and fan imagery of celebrations from derby day screamers and last gasp winners we have created a style that will ignite the passion of the fans and resonate with their emotions on a match day.This has been brought to life both inside and outside of the stadium as well and online.
All of the in-stadia branding directs fans to the Sunderland Football Club Fan content hub and social media pages, which will have exclusive content and giveaways throughout the season.
Working closely with the Sunderland Football Club we ensured that each piece of branding was carefully selected to provide maximum visibility to fans across the entire stadium and ensuring maximum impact.