McColl's McColl’s New Store Format

We developed a new store concept for McColl’s convenience store offering. We considered how the layout should flow and how the store design itself can aid shoppers and directly impact basket spend.

McColl’s asked us to develop a new store concept for their convenience offering. Utilising our extensive convenience retail experience and consumer understanding we delivered a concept that has driven sales uplift in the test stores and is being rolled out to 300 new stores.

We were asked to develop a new store concept for McColl’s convenience store offering. One that would drive sales by understanding and delivering against consumer need in the modern convenience sector.We applied our extensive grocery and convenience sector experience and understanding to design a concept based on shopper mission. Considering how the layout should flow and how the store design itself can aid shoppers and directly impact basket spend.We worked closely with the key client contact to gain an understanding of the brief requirements and then applied our unrivalled knowledge of the market and consumer needs within the market to design a concept that considered both the shopper journey through different store types, the importance and placement of key categories and the design – introducing industry norms to aid consumer navigation of store and increase basket spend.As part of the brief we ensured that the store concept was brand-neutral and could be retro-fitted with brand messaging once an upcoming brand refresh had been completed.

We then developed a full guide covering all elements from fascia and exterior signage through to all instore directional and category signage, fixture and fittings design and technical specifications.This comprehensive guide is designed to be the bible for all the suppliers responsible for bringing the store concepts to life and cover everything that is needed when planning and executing the refit of a store of any size/format.

Finally we commissioned an extensive set of bespoke exterior store photography to clarify and bring to life the store offering.

Trading for the test stores is currently outperforming expectations and the concept is being applied to 300 new stores.