Genting Berkeley Street Bar

We were thrilled to create an identity and promotional style for The Palm Beach’s newly refurbished bar; Berkeley Street Bar.

We were asked to create the identity and design style for Genting’s The Palm Beach Casino’s new bar.  Our creative response needed to reflect the opulent and plush surroundings of the bar, located in Mayfair, London, whilst providing scope to promote their eclectic mix of live DJs, singers and musicians that play throughout the week.

The first step in creating the new brand was establishing a name. After much deliberation we arrived at ‘Berkeley Street Bar’, and could then turn our attention to designing the logo and establishing a design style.The result was a bold and inviting concept, taking inspiration from London street signs, mixed with contemporary fashion and club scenes around the world.The simplicity of the logo itself heroes the bar’s location and allows for exciting and flamboyant graphics to develop around it, bringing to life the bar’s uniqueness and the exclusive nights taking place.We now have linear and simplified logos, as well as clear core and promotional creative styles.We look forward to working on future campaigns and projects for the Berkeley Street Bar.