Challenge

After approaching Queensgate Shopping Centre with some of our previous work, they were excited by the prospect of a dinosaur-themed event to tie in with a touring dinosaur exhibition: “T-Rex: The Killer Question’ from The Natural History Museum London” that was due to happen Summer 2021 at Peterborough Cathedral.

We knew that we need to put on an event that would be exciting and innovative to draw people back into shopping centres, but also COVID safe and contactless.

Response

Through managing the event, design, app development and installs, we launched an exciting dinosaur-themed event ‘Roar & Seek’. Visitors to Queensgate could experience a shopping trip like no other. We installed a giant cage with animatronic raptors in North Square and provided staffing – kitted up in their safari gear! We also created an augmented reality experience with a ‘Roar & Seek’ app! 15 different dinosaurs could be found ‘roaming’ the centre, in the form of AR marker fossil floor vinyls, in an entirely contactless and free activity for families to enjoy. By scanning the markers using the app, the dinosaurs would come to life on their screen. Everyone who completed the entire trail were entered into an automatic prize draw.

Result

The event was a great success with some incredible photos shared on social taken using the AR app. The raptor cage created interest and excitement and drew people into the centre. Within the first two weeks of the event being live, the app was downloaded over 700 times!

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