Asda’s ‘Let’s Make Christmas Extra Special’
For Christmas 2019, Asda created a ‘Let’s Make Christmas Extra Special’ campaign. The community-led supermarket wanted to support 10 local community and charity groups, who had applied for Asda Foundation grants.
In addition to accepting the grant applications from each group, Asda decided to go the extra mile by delivering a community event for each of them. That’s 10 unforgettable and magical Christmas experiences all over the county.
Asda tasked us with creating and delivering these 10 bespoke events, making it a Christmas to remember for those otherwise unable to celebrate.
With a range of experience with local charity and community events (check out our exhibition with LUFC Supporters Trust), we developed 10 magically bespoke experiences that would suit each of the chosen community groups.
We came up with each creative event idea and handled the production. The Banana Kick team then traveled the UK throughout November and December to deliver the 10 magical events.
Here’s how we made a difference
St Josephs over 60’s
St. Josephs over 60’s group have raised thousands of pounds for charities over the years. We wanted to say thank you to the group by treating the members to an extra special VIP night out. We took them to the Leeds Playhouse to see The Wizard of Oz. There they received VIP treatment, including best seats in the house, a drinks reception and ice creams in the interval.
“We wanted to hold a celebration plus a church service to remember those members who are sadly not with us. Asda Foundation sent us a cheque for £300 for the party, which was lovely, and then completely out of the blue we were told how they wanted to take us on a VIP trip to the theatre. All of us were absolutely flabbergasted – we couldn’t believe it.” – Christine
Hazel Rigg Community Centre
Due to budget constraints, Hazelrigg Community Centre had planned to host a low-key Christmas party for 100 children. We had other ideas. Everyone dreams of a white Christmas, so we made it happen. A giant igloo, a Northern Light show, a DJ, and snow made for a cold but magical evening for the kids and families to enjoy.
YMCA Birmingham Homeless Charity
The YMCA Birmingham homeless charity does tremendous work, we wanted to give them a hand in making a real difference to people’s lives this Christmas. We installed a brand new freezer for them to use, along with 600 freshly made meals inside. Allowing them to give all of their visitors a warm nutritious meal over the festive period.
We brought Strictly to Rutherglen this Christmas, a special surprise for a group of carers and people with dementia. A professional dance duo performed a unique performance for the guests. They then invited the guests to join in on the dance floor for some top tips!
We had our very own Tess Daly who introduced the dancers and encouraged guests to take part in the scoring.
Hopes and Beams
In August 2019, the local residents of Hopes and Beams were forced out of their homes due to a devastating fire. We organised a Christmas meal to help raise the festive spirit and get all the residents back together for a well overdue catch-up. We brought the venue to life with Christmas decorations, table decor, balloons, and decorations for the tree.
“I can honestly say these decorations are the most beautiful we’ve ever had, Asda has put the icing on the cake and made it ‘extra special’. We can’t thank you enough. The decorations can be used not only for today but for all our xmas meals and events across the festive period. It’s made a huge difference, thank you so very much”. Jane Whitenall MBE
Clacton Veterans Breakfast Club
We organised a 1940’s inspired Christmas party to say thank you to the ex-service personnel who have given so much over the years. This included decking out the hall in Christmas decorations and providing jive dancers and a 1940s swing band.
The extra sprinkle of Christmas magic was the icing on the cake for the veterans and their partners, with the oldest member – 96-year-old Fred Henley, who served in the Royal Navy during World War II – saying the party had “made his year”.
Anglesey Foster Care Association
Anglesey Foster Care Association applied for some raffle prizes. Asda gave them a magical storytelling too. The story brought to life the tale of ‘Santa’s leftover magic’. This included an oversized book prop, a storyteller, northern lights decorations, elves, and a special visit from Santa. The kids enjoyed an afternoon of fun with food, a DJ and decorations bringing the party to life.
Drumquin Community Youth Centre
The youth group traveled in style on a party bus, for an afternoon including a three-course Christmas dinner and a couple of competitive games of bowling. They finished the night by singing their hearts out on the party bus back to their youth center.
Drum Adults with disabilities
We brought the magic of Christmas to life with a vintage-themed singer, singing all the classics and a magician wowing the guests. An extra special way to give back to those who support people with physical or sensory disabilities.
We created a Christmas sensory party for the local charity who support children and young people with autism. The children who attended are autistic, some with multiple diagnoses. The sensory equipment helped them to relax and enjoy a special afternoon. The charity was allowed to keep the sensory equipment for the children to continue to enjoy them.
The campaign culminated in a video montage of the events shared across social media and a special TV advert which went live on Christmas Eve based on the Clacton Veterans Breakfast Club.
- 10 amazing local community groups and charities supported
- 1260 people were given an unforgettable Christmas
- 1 Christmas campaign successfully completed
We’re proud to have worked with Asda to help support so many great causes, with inspirational stories and some truly amazing people.