Background

After 16 years Leeds United secured their place in the Premier League as Champions of the Sky Bet Championship.

This provides a huge boost to the city, both in terms of morale and economic benefit, and of course to the fans many of whom have never seen the club in the top flight.

Due to the pandemic, no formal club celebrations, such as an open top bus journey around the city, were allowed.

Banana Kick wanted to find a way for the fans to celebrate this big event for the fans but in a safe and responsible manner.

The Challenge

How could fans celebrate at a time when formal gatherings are not permissible, and with tight safe distancing requirements in place?

Our Solution

We conceived the Leeds United Champions Trail, a trail of 18 displays of all of the key players and the manager Marcelo Bielsa spread across Leeds city centre.

To make this happen. we firstly needed to gain the support of Leeds City Council to ensure they would be supportive of the trail including locating some of the players some of the key City Council squares and high footfall areas.

We then approached Leeds United as we wanted to ensure that the club were behind the event and would help with images and the rights to use the Leeds United crest.

Both parties were supportive so the Leeds United Champions Trail was born. We had 7 days to deliver a quality event that fans would enjoy and that would be safely executed.

To fund the activity, Banana Kick approached the city shopping centres and a range of other potential sponsors who paid to have a player located in their location or to have branding on one of the player displays in a key location.

The Trail

Promotion of the trail was undertaken via the creation of social pages and partners sharing the posts including the club who enjoy a huge social following. The Yorkshire Evening Post provided some great coverage including a double page spread featuring a map of the trail

A two-day trail was undertaken with the 19 player displays located across 13 locations including Trinity, Merrion Centre, Victoria, Millennium Square, City Square and Briggate. There was no start or finish to ensure that people were socially distancing and no single location attracted a large crowd.

All exhibits were put in place early morning and removed at the end of the day.

Each exhibit featured the cut out of one players and a banner showing the celebration scenes was manned by one of our activators who could ensure safe distancing was enforced and that the displays were constantly cleaned. Props were provided to ensure great photos were taken.

A two-day trail was undertaken with the 19 player displays located across 13 locations including Trinity, Merrion Centre, Victoria, Millennium Square, City Square and Briggate. There was no start or finish to ensure that people were socially distancing and no single location attracted a large crowd.

All exhibits were put in place early morning and removed at the end of the day.

Each exhibit featured the cut out of one players and a banner showing the celebration scenes was manned by one of our activators who could ensure safe distancing was enforced and that the displays were constantly cleaned. Props were provided to ensure great photos were taken.

 

Images Copyright of Andrew Varley 

Other projects that may interest you

The Jockey Club

A #fabulousFriday experience delivered through tech

Leeds Bid

A city-wide event 150 million years in the making