What services were involved:

Challenge

From the first phone call with Ramm Mylvaganam, it was clear that Ai Abacus was going to cause a big stir in the world of football. They had brought together a team of experts from across the sports industry, including specialists in artificial intelligence, renowned pioneers in sports performance analysis and innovative business leaders. All with a shared vision of disrupting the data-drenched football analytics market and to provide the missing link in football analysis.

Their highly intuitive analytics portal offers direct access to a range of intelligence-driven metrics and interactive features. It’s a great product, the challenge was to create a brand that would stand out in the competitive industry and effectively bring this to market.

Solution

Through our strategic creative process, we created a strong brand positioning “delivering success on the pitch” and a clear personality and tone of voice.

We needed to create an identity and design style that reflected the intelligence-led nature of the brand and that would be unique in the Sports analytics world.

Following the development of the brand identity and unique creative style, we developed the communications strategy to bring Ai Abacus to life. Banana Kick delivered all the required brand assets, starting with a website featuring ongoing topical content, followed by creating all of their CRM and social media assets. This culminated in a fully integrated and high impact launch campaign

The result

From the first whistle, the launch campaign gained instant traction with the help of their network of industry professionals. Launching on Friday 13th might be unlucky for some, but not for Ai Abacus, which gained over 18,000 impressions and 1,018 engagements from their first weekend of being active on Twitter and with our bespoke launch video gaining over 2,000 views across Twitter and LinkedIn.

The culmination of the launch weekend was a double-page spread and online feature in The Times written by their senior sports journalist Jonathan Northcroft.

It’s early days, but the brand has quickly generated awareness and interest amongst a very knowledgeable target audience.

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