Event Launch – The Leeds United #ChampionsTrail

Proud to launch the Leeds United #ChampionsTrail!

In response to the club’s championship title win and promotion to the Premier League, we wanted to create a one-off event concept that would allow fans to safely enjoy the moment by creating a trail around Leeds City Centre, encouraging families to take photos with large player displays of Marcelo Bielsa and the team.

We proactively approached Leeds City Council and Leeds United Football Club with the concept and spoke to a number of partners to support the trail.

As part of the event management, we have organised a team of activators to host the trail, set up social media pages to communicate the activity and created a competition to drive engagement online, where fans are encouraged to post their celebration pictures for the chance to win a shirt signed by the championship winning team.

For the event production, our creative studio has designed and produced all assets, as well as the 19 player displays, which are ready to take their position on the #ChampionsTrail from 10, am to 6pm on Friday 31st July and Saturday 1st August.

Read the event listing from Leeds Live here.

Thank you to all the Partners:

  • Trinity Leeds
  • Merrion Centre
  • Leeds Trinity University
  • Chapter 81
  • St John’s Centre
  • Victoria Gate
  • Meeow
  • Channel 4
  • Leeds Markets
  • Sedulo
  • Tudor Freight

*Image Copyright: Andrew Varley