Celebrating Leap Year at Lakeside Shopping Centre with our zip wire event

We approached Lakeside Shopping Centre (Intu Lakeside) in Essex with an idea to celebrate Leap Year and the extra day on 29th February – to offer their customers the opportunity to take a leap of faith. Our suggestion was to install a zip wire to provide a unique, exhilarating and thrilling experience on this special Leap Year day.

As part of a weekend filled with Leap Year activities we activated a mobile zipwire in the recently opened Quay development of the Lakeside Mall.  Working with one of our specialist partners, we managed all aspects of the event including health and safety, client liaison, as well as leading the team and bank of trusted activators.

Despite the weather being typically British we managed to give over 1200 people an unforgettable, free experience, travelling up to 21miles per hour over the specially designed 60 metre course.