A Roarsome Start

Last week we launched the Leeds Jurassic Trail, working with LeedsBid and major shopping centres across Leeds to create a FREE event for families and dino-lovers.

 

The event encourages attendees to pick up a trail map and head off around the city to find each dinosaur. On the way they can ride on a baby T-Rex, go on a VR Jurrasic Experience or take home some goodies from the Dino Shop.

After a few longs nights and a very tired team, the 5 real-size animatronic dinosaurs were dressed and placed across the city. It was tiring, but worth it!

The event has been nothing but a success so far, with coverage from news channels such as Look North, ITV Calendar and BBC Yorkshire.

The social channels Leeds Jurassic Trail and leedsjurassictrail have grown a large following in a short space of time, with Facebook reaching 2,000 followers within a week. The reviews have been positive so far, and the user generated content is lovely to see!