The Legacy Outcomes Of Sporting Events

Every city / country will have its own reasons as to why they bid so competitively to host sporting events; financial benefits are likely to be at the top of the list. Despite this, other measurements of legacy shouldn’t be discarded. The economic impact these types of events have can be huge, not to mention a location’s global profile being raised, alongside accompanying boosts to trade and investment. With Banana Kick’s involvement in sports ever expanding, especially in the build up to the UCI Road World Championships and Annual Leeds Sports Awards, we thought we’d investigate the benefits this sector of events bring to their host cities.

With the UK events industry alone worth over £42.3 billion to the UK economy, it is no surprise that in recent years, Major Sporting Events have grown in size and popularity rapidly. This, in part, is due to globalisation and technological advances enabling viewers from all around the world to experience these events first hand, often with better views of the event than the spectators that are there.

Events such as the FIFA World Cup and the Olympic Games are no longer only available to spectators that are able to attend the event in person. Growth in the Sports Events Sector has enabled us to get involved in these compelling events from the comfort of our own homes, enabling those without means of travelling to the event location, taking the time off work, etc. to be just as involved as regular attendees.

So with all this growth in the sector, what legacies are these events leaving behind for their host communities? There are four different types of event legacies relevant to major/mega sporting events:

  • Sporting legacies (sporting venues or infrastructures built for the event, that still maintain purpose after the event is complete.)
  • Urban legacies (buildings and structures that serve no sporting purpose post event but have been transformed for re-use by the city. These can range from buildings and venues, to transport networks.)


  • Economic legacies (increases in tourism, etc for the host community)
  • Social legacies, which refer to the sense of ‘togetherness’ and collective identity host communities feel both during and after the event.

Yorkshire is famous for sport, and sporting events – home to the Brownlee brothers, Nicola Adams and many more. It will be exciting to see, especially in the months leading to the highly anticipated UCI Road World Championships and 2020 Leeds Sports Awards, the continued impact of major sporting events on Leeds as a host city.


Written by one of our Account Executives, Ella.