Our May round up of experiential news and campaigns

Air BnB are spicing it up again with some experiential!

In the wake of the new Spice World UK tour, Airbnb are offering Spice Girl fanatics the chance to spend the night in the exact bus from the 1997 film, Spice World. 

The Spice bus, which is located in London, features a living, dressing and bedroom area, all designed head to toe in pink and union jacks. Once inside guests can browse through old magazines and CD’s to send them back to the 90’s era. This is another great example of Air BnB using relevant and popular events to push their platform.

Birra Moretti

Italian beer brand, Birra Moretti, plan to stage a dining experience with a unique twist. Held in Covent Garden, diners are expected to turn up with their own table to eat from, and in return they will receive a six-course meal prepared by Italian celebrity chef, Gennaro Contaldo.

All types of tables will be welcome, and if you don’t have one you can still join in at the event for a small donation. This is bound to attract hundreds of hungry customers and will look fantastic on social media.

Aperol Party!

Aperitif brand, Aperol, are hosting the “Aperol Spritz big birthday social” at the Electric Light Station in Shoreditch, London, from 23 May. The London experience will be open for nine days and will bring back features such as the Vespa carousel and ball pit, but it is swapping the famous orange canal for a toe-dipping pool and waterfall. It’s also promising hot tubs made out of old fiat 500’s!! Where do we sign up? 

Creating exciting and unique experiences like this, whilst staying relevant to your brand, ensures your brand stays at the forefront of customers minds.

Propercorn on Tour

Growing popcorn brand, Propercorn, have recently toured the UK in none other than a 33-foot pink “Propermixer” cement mixer. The tour began in London then made it’s way to Leeds, Manchester and came to a halt in Birmingham. The mixer distributed 150,000 packs of their popcorn and they managed to get some great shots for their social channels, with some great feedback.

Doing something like this will ensure the awareness of your brand is raised both online and offline. The truck offered tastings of the product, and the cement mixer made a huge impact which then prompted lots of user generated content across social channels.

 

These are great examples of how a brand can use ‘outside the box’ experiential to make their brand noticed, and remembered.