One of the biggest trends of 2018 was the growing awareness of our impact on the environment. This has therefore led to many companies accommodating for this growing trend. What will 2019 hold for the retail world?
2019 is set to be the year of plant-based eating, and with more people wanting to be a part of saving the planet and research claiming it leads to a longer life, plenty of people are jumping on the trend. Marks & Spencer is the newest company to delve into the ever-growing market for plant-based and meat-free options this (Veg)January. Their new product range of vegan meals, Plant Kitchen is a brand-new collection of over 60 meals, snacks and ingredients.
And as new vegan ranges are introduced into the market, this means brands will be looking to create an identity for this range.
Hunting Season is back
Cadbury are launching their national egg hunt for a second year running, after the success the campaign received last year. The stakes are being raised even higher this year, and for a chance to win £10,000, you need to find a white chocolate creme egg at any convenience store.
Cadbury are also taking a leaf out of Lidl’s books for their approach to advertise their campaign, as they have hijacked other brands and their eggs will be appearing not only on their social media, billboards and websites (among other locations), but on other brands’ too.
Could this new cheeky method of advertising work in their favour, to compete with other chocolate brands?
Happy Birthday Tesco!
2019 sees Tesco celebrate its 100th birthday!
Their centenary campaign, “100 Years of Great Value”, has begun with the release of a series of short films that show the founder, Jack Cohen’s, journey from market stall to multi-storey megastore, including how he came up with the name Tesco. Surprisingly the multinational story begins with tea and lots of it.
This milestone year could help Tesco massively to remain as market leader, as Aldi and Lidl have been winning market share from them over the last few years. Aldi is continually chasing the big four market leaders as they have more than doubled its UK market share since 2010 to 7.6 percent, according to industry data.
You don’t need alcohol to have fun?
Veganuary isn’t the only healthy eating move that the new year brings, dry January is also becoming increasingly popular as consumers choose to ditch alcohol in order to lose the Christmas pounds. Alcohol brands are picking up on their customers being more mindful of their alcohol consumption, and Peroni have launched its first alcohol free beer in order to target this new market.
And with a new study stating that 30% of 16-24-year-olds do not drink at all, whilst 45% of 25-34-year-olds are more regularly opting for no- or low-alcohol drinks than a few years ago, Peroni are aiming to stand out in the existing market by branding their new product as premium without the compromise of taste.
But is it the design, taste or price that ultimately effects your choice of alcohol free beer amongst brands competing this January?
Alcohol-free beer, healthier eating… will February hold the same motivations for brands?