Uniting business and leisure

Project overview

Thames Valley Park in Reading, is a business and leisure park offering a fantastic combination of international business and large open spaces.

The park, water meadows and nature reserve were developed to create a natural flood plain to protect the commercial development, improve natural habitats and increase local biodiversity. The 80-acre waterside nature reserve is ideal for people looking for space to enjoy with colleagues or family and friends.

The challenge

With two key target audiences, employees at the business park and visitors to theĀ 80-acre waterside nature reserve, key information was split across two existing websites.

Both resources included a wealth of information from transport, on site facilities and open events, however, with so much of the content appealing to both audiences a lot of the information crossed over, which resulted in a confusing experience for the user.

Therefore, our challenge was to merge all the necessary information and present it back to both business and leisure visitors in a unified way.

Our approach

Unified approach

two pathways

What one thing connects the two – the benefit of the nature reserve for both audiences. Draw from that USP to create the unified look and feel.