Designing and Delivering a World Class Partnership 

Supporting Leeds Cares

We launched Leeds Cares as a charity earlier in the year. Since then, we have been working in partnership with Leeds Teaching Hospitals the NHS and other organisations. All to help them deliver their vision to enhance the health and wellbeing of our communities in Leeds, across Yorkshire and beyond.

As an agency with strong links to sport and sporting organisations, we were aware of the 2019 UCI Road World Championships. Held in Yorkshire, the event was the perfect opportunity for two world class organisations to come together and do some real good.

So Banana Kick introduced the UCI and Leeds Cares. Then, we worked with both organisations to develop a partnership designed to help deliver Leeds Cares and UCI’s shared aim of improving health and wellbeing for all.

The partnership was negotiated by The Sports Consultancy, The UCI exclusive rights marketing agency for the UCI Road World Championships, Yorkshire and and us on behalf of Leeds Cares.


Leeds Cares is proud to be the Official Fundraising Partner of the 2019 UCI Road World Championships.

This exciting partnership will allow Leeds Cares to reach a bigger audience and create fundraising opportunities like never before.

Working closely together, this partnership will also help Leeds Cares create lasting benefits for healthcare in Yorkshire. Plus ensure a legacy for the UCI World Race Championships in the region.

From getting more people active and on their bikes to driving exceptional health and wellbeing across communities, the work Leeds Cares and the UCI are doing together over the coming year will benefit everyone.

Leeds Cares is the Official Fundraising Partner of the 2019 UCI Road World Championships

A chance for everyone to get involved in the action 

As part of the partnership Leeds cares will be offering supporters the chance to enter the only official 2019 UCI Road World Championship Sportive. Places are guaranteed but limited! And this delivers a great fundraising opportunity with 100% of the proceeds going to Leeds Cares. The charity can also  engage with a wider audience as a result.

There will also be corporate packages for companies who want to be involved. This is sure to be one of the greatest cycling events in the world. And we expect many to want to support a charity doing amazing work.

Secure your place in the Sportive here!

Support from the start to finish lines

Banana Kick have supported Leeds Cares at every stage of the journey.  From spotting the original opportunity to taking a key role in brokering the partnership.

We are also heavily involved in the communication and promotion of the partnership. Starting with the launch itself. We will also help with;

  • Promoting and selling the Sportive places
  • Activating the partnership at key events
  • Marketing and advertising
  • Event planning and delivery
  • Working with Leeds Cares and the UCI to activate the partnership across the 9 days of the event itself.

We are looking forward to a busy year helping a world class charity maximise the opportunity of a partnership with a truly world-class sporting event.

Find out more about the partnership here.

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