Marking 100 years since WW1 ended

November 11th 2018 marked 100 years since WW1 ended

Ahead of Armistice Centenary, The Brewery Shopping centre in Romford approached us with a brief – to educate and engage with an installation and event that supported the national campaign, #ThereButNotThere and to create a memorable experience in the centre.

The brief

Create a memorable customer experience that takes into consideration the following factors:

  • Excites, educates and engages with customers
  • Supports the national #ThereButNotThere campaign
  • Creates a memorable and emotional experience 
  • Drives footfall and increases brand loyalty 

Our response

We designed an installation that allowed customers to commemorate the 100 year Armistice by building a perspex wall featuring a frosted soldier design. Customers were invited to write messages on a foamex Poppy and drop it into the wall, leaving the solider surrounded by Poppies.

We also included another installation, “Passing of time”. It was a giant diary with changeable pages containing the diary entries of a solider alongside a glass cabinet containing war memorabilia from a local museum.

The result

All 600 Poppies were written on by customers visiting the shopping centre and the perspex wall was filled, creating an impressive art installation that could be photographed and shared.  The event was hugely popular and emotional, with some customers reduced to tears.

It was an interactive experience for all ages and allowed a community to come together and express their thanks.