It’s October already, the winter wardrobe is coming out and the shops are already selling advent calendars. But we want to look back at September and remind you of some of our favourite digital moments and updates.
The robots are officially taking over. Amazon is planning to control your home with their voice recognition system- Alexa. The plans include her powering microwaves, clocks and wall plugs. Is there anything the woman (or machine) can’t do?
Amazon will start selling wall clocks that you can speak with to set alarms and plugs that you can turn on and off remotely. Never get lonely again – speak to your clock.
Is Amazon missing something crucial though? You might be able to start the microwave with the power of your voice but who’s going to put our food in the microwave for us?
Is digital and IoT going too far? Are we creating a lazy generation?
With everything being connected now, if brands don’t make things as easy as possible for consumers- they’ll go elsewhere. It’s all about providing a smooth and simple process.
Read more here.
Snapchat/Instagram- Shoppable Social Media
Snapchat have linked up with Amazon and their giant inventory to test out a new feature that allows users to snap real life objects they’ve seen and then buy the product on Amazon. Is the shoppable snap competing with rival Instagrams popular shopping features?
Competitor Instagram are also expanding their already established shopping feature to stories and the explore page. Businesses can now add shopping stickers on stories so users can go directly to website and buy. As if we needed any more encouragement to shop…
In-store purchases are already on the decline and the growth of shopping on social platforms will make the divide even bigger. Experiential marketing may be a rising technique to try entice customers in store and for e-commerce brands- it’s impossible to ignore this growth. Shoppable Social Media removes the ‘middle man’ and taps into the ‘want-it-now’ generation making the process as easy as possible for consumers.
As part of an integrated campaign to encourage consumers to recycle their bottles, Coca-Cola have created #CokeDunks to try and make the process of recycling more fun. It encourages fans to share their videos and be in with the chance of winning various prizes.
They’ve released the campaign across all social platforms including a Snapchat lens where people can virtually dunk as many cans as they can into the bin. The campaign was launched last week in recycling week so Coke has combined relevant timings with some successful CSR through digital platforms.
CSR is always a good idea particularly with the younger generation caring a lot more about social issues now and 79% saying they would opt for brands that ‘make a difference’. Combining social platforms with CSR is the perfect recipe for connecting with a younger audience.
Twitter- Extension of Nike ft Colin Kaepernick
Twitter did what Twitter does best- taking an issue and multiplying it x 10,000.
Following Nike’s recent campaign with American footballer and ‘take-the-knee’ activist Colin Kaepernick, tweeters have got behind their screens and memed to the extreme putting their twist on the campaign in any way they could. From political digs to trolling to just pure hilariousness, here is one of our favourites.
Oreo – Some People’ll Do Anything For an Oreo
Oreo have recently launched a digital campaign centred on the slogan ‘Some People’ll Do Anything For An Oreo’. Part of the campaign is focused on the ‘groomed’ eyebrow trend (where beauty influencers create unique eyebrow shapes) so they’ve come up with the three-layered brow to mimic the classic cookie. Will we be seeing the three-layered brow around the office in the next few weeks? I hope not.
They have also teamed up with ‘The Slow Mo Guys’ (who have 11 million subscribers) to create some humorous content involving a man running on a treadmill before face planting it and falling into a pool of milk (all in slow-mo if you didn’t get that from their name)- watch the viral video here.
Oreo are successfully making use of popular trends and influencers with established followings to create viral and entertaining content. Humorous content performs a lot better through engagements and shares and therefore reaches a wider audience – even if it’s not strictly relevant to the company. It’s about how a brand can relate these trends back to their product.
Stofa- Grandma Hackers
The perfect round off to our digi blog is this must-watch hilarious and clever campaign to show how easy hacking really is. Using real grandmas, Stofa show them how to hack into their grandchildren’s laptops… even though they struggle to actually open the laptop itself. I promise this will brighten your day! Watch below.