Xscape Yorkshire challenged us to create an engaging on-site event that would run throughout the school summer holidays.
Drawing on Xscape’s positioning to get people active and encourage them to try something new, we teamed up with SportsAnalytik, an Olympic-endorsed company, that puts children through their paces in a range of physical tasks to highlight sports that suit their abilities.
From this, we developed the creative concept: ‘Future Sport Stars’.
The activities were designed to be inclusive and to measure children’s agility, balance, strength, endurance and flexibility. Their results were compared to a database of children of the same age and gender from other countries to produce a report showing the skills they excel in and the sports or activities these skills would be most suited to. The report included bespoke links to local and national bodies to allow the children to pursue any avenues they are interested in.
We supported the event with an integrated promotional campaign across Xscape’s website, social media and print collateral.