Recognising a racing legend at the Grand National

The best horse on the biggest stage

The Grand National at Aintree is the world’s most famous horse race with a worldwide audience of over 600 million in over 140 countries. 2017 marked the 40th anniversary of Red Rum winning his third and final Grand National and this landmark treble was to be marked and celebrated. We were tasked with the job.

Multi-platform engagement for a diverse audience

To create an enhanced customer experience we needed to excite, engage and educate the varied audience across the 3-day festival. We wanted to stir memories of the most famous horse in racing history and create new ones; bringing Red Rum to life and giving people a chance to interact in his biggest achievements – creating memories that will last for years.

From under starters orders to passing the post

Our role was fully encompassing, from creation of brand identity to full-service event management. The Red Rum 40 brand was rolled out across the whole site and translated through print, digital, and event collateral.

From the initial ideas all the way through to what’s been delivered on the ground, it’s been amazing, as has the team. You should be really really proud of what you have achieved.

James Rennard, Senior Regional Marketing Executive

A four-area festival zone

We created four experiential engagements within the festival zone, offering different types of interaction to enhance the overall customer experience. From creative concept creation through to onsite delivery our role encompassed design, technical consultation, site liaison, staffing, partner and supplier management. Over the weekend over 60,000 people engaged with our activity. A winning number.