We’re delighted to have won the FMBE Experiential Brand of the Year Award for our client, Kingstone Press Cider!
Held last night, The Field Marketing and Brand Experience (FMBE) Awards recognise leaders in field, retail and live experiential marketing.
The awards night is the industry networking party of the year, attracting the biggest and best brands and agencies.
After being challenged to drive increased awareness of Kingstone Press and to encourage product trial, we sought to create a positive brand experience for everyone coming into contact with the brand, from professional players through to fans and event participants.
Kingstone Press is the Official Finishers’ Cider of Tough Mudder UK and we delivered a full programme of experiential activities, utilising brand exposure and sampling opportunities to participants in each event across the season.
As part of Kingstone Press’s Rugby League activation, we created the ‘Rugby to the Core’ brand, which was utilised across all events.
We managed physical branding at all major Rugby League events, created and implemented unique competitions to win money-can’t-buy prizes, including the opportunity to join the England Rugby League team ‘in camp’, and produced branded promotional giveaway items, including ‘try cards’, ‘try glasses’ and photo boards.
We’re thrilled to cap off a fantastic year with Kingstone Press with this award and we look forward to another season of experiential activity.
If you’d like to find out more about our sponsorship and experiential offerings, get in touch with our Sponsorship Director Rob at firstname.lastname@example.org or on 0113 245 8689.