Resorts World Birmingham

Resorts World Birmingham

We been appointed to handle the launch and marketing of Resorts World Birmingham.

Planned to open in 2015, Resorts World Birmingham is a £150m leisure and entertainment complex set in a 538,000 sq ft site at the NEC. The complex will comprise of 4 star hotel and spa, 45 designer outlet units, an 11-screen cinema, a wide range of global dining experiences, a multi-use banqueting and conference centre and a state-of-the-art casino.


Resorts World Birmingham will be the first of its kind in Europe, joining an illustrious Resorts World Group, which includes Sentosa, Singapore, Manila, New York and Kuala Lumpar.

A press conference at the NEC site announced plans for the development launch in 2015. Banana Kick has developed the creative campaign to be executed multi-channel. Banana Kick is a sport, leisure and experiential marketing specialist now in its fifth year. Launched by co-directors Gary McCall and Nick Goring the agency now employs 35 full time staff.

Banana Kick Director Gary McCall commented:

“An appointment of this scale shows how Banana Kick is recognised for the successful work we do across the sport and leisure sectors. It’s a great win for us, adding to our impressive leisure portfolio. We’re looking forward to delivering an exciting campaign.”