We been appointed to handle the launch and marketing of Resorts World Birmingham.
Planned to open in 2015, Resorts World Birmingham is a £150m leisure and entertainment complex set in a 538,000 sq ft site at the NEC. The complex will comprise of 4 star hotel and spa, 45 designer outlet units, an 11-screen cinema, a wide range of global dining experiences, a multi-use banqueting and conference centre and a state-of-the-art casino.
Resorts World Birmingham will be the first of its kind in Europe, joining an illustrious Resorts World Group, which includes Sentosa, Singapore, Manila, New York and Kuala Lumpar. www.resortsworldbirmingham.co.uk
A press conference at the NEC site announced plans for the development launch in 2015. Banana Kick has developed the creative campaign to be executed multi-channel. Banana Kick is a sport, leisure and experiential marketing specialist now in its fifth year. Launched by co-directors Gary McCall and Nick Goring the agency now employs 35 full time staff.
Banana Kick Director Gary McCall commented:
“An appointment of this scale shows how Banana Kick is recognised for the successful work we do across the sport and leisure sectors. It’s a great win for us, adding to our impressive leisure portfolio. We’re looking forward to delivering an exciting campaign.”