New ID for the Run For All

Creating the new identity for the Run For All in 2010 paved the way for the start of a budding relationship between the inspiring Jane Tomlinson Appeal and Banana Kick. We wanted to give the event a strong, competitive edge whilst remembering that our key task was in making sure that the personality and ethic behind the appeal shone through.

For 2012, we recognised the potential for capital and opportunity in this momentous year for sport in Britain, and introduced Run For Gold. The new identity attracted a title sponsor- the Asda Foundation, and with this, a huge leap forward into the wider sports market for the appeal, whilst maintaining their cause related message.

These days the Jane Tomlinson Appeal has expanded far beyond the Run For All, with the Walk For All, Swim for All and a Half Marathon. Here at Banana Kick we are delighted to offer our continued support and expertise to ensure that they build on their success.

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