An evening to remember
Season culminates with more Villa Moments read more
The Asda Price Guarantee Challenge
In May 2011 Banana Kick was approached by ASDA to work our magic on the ASDA Price Guarantee Challenge. The aim: to evolve the challenge into a more unified and engaging activity, bringing their customers closer to their community.
With the challenge set and BK raring to go The ASDA Price Guarantee Challenge was born! Bringing the public face to face with the benefits of the APG and the ASDA brand, the interactive game show engaged the public in a way that had never been done before. Proving an instant hit, the APG hit the road on its big UK tour.
Visiting 16 stores across the UK and raising over £58,000 for local community charities, the APG has brought with it a tidal wave of energy, community spirit and excitement. ASDA loved the programme so much they have made it a fixture in their 2012 marketing plans. Long live the challenge!
