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Harringtons on TV
Banana Kick puts Harringtons on TV for the first time
A new animated TV commercial for Harringtons dog food airs on the 15th August. Created by Banana Kick the commercial was produced by Tandem and directed by Oscar winning Daniel Greaves.
It’s the first time the dog food brand has been on air. “We’re excited by the growth Harringtons has already experience but believe that it can continue to grow as a brand with the support of this TV campaign” Tom Page, Director of Harringtons commented.
The commercial targets buyers of premium dog food with a simple message that Harringtons is a better value alternative. Nick Goring, Director of Banana Kick, said “we’ve managed to create a simple ad with a clear proposition that stands out – just as the product does”.
The commercial will air across ITV1, Channel 4 and Channel 5 and is supported by a consumer and trade press campaign.
The commercial can be viewed at: http://www.harringtonsdogfood.co.uk/tv.html
