Q8Oils is the UK arm of Kuwait Petroleum International Lubricants. Having already delivered a new positioning statement and visual identity for them Banana Kick was tasked with using the MAINTEC exhibition at the NEC to showcase a launch of the new Q8 food grade oil range “Rossini”.
Italian was definitely on the menu as we designed and produced a bespoke mock-Italian space, complete with bistro-style tablecloths, pagodas, grapevines and the real showstopper, it’s very own ice cream parlour.
Q8Oils branded ice creams proved to be a hit, as did the overall theme, which was successful in achieving a high level of interest, valuable business enquiries, new accounts and significant brand recall. Safe to say, the event has delivered a significant return on investment for Q8Oils.
The whole programme was designed, produced and managed with great attention to detail, maximising its true potential pre and post event through bespoke support advertising and lead support strategy. In addition, such an innovative approach has enhanced the already strong reputation Q8Oils has within this market.
“Banana Kick adopted an extremely hands on approach from initial ideas right through to implementation and every detail was considered.”
Louise Donaldson, Marketing Manager, Q8Oils.
