GENTING POKER SERIES was launched in December with the first leg in January 2012. Managed by the UK’s largest operator with a total prize fund of over £800,000 the series has proved to be a huge success.

Banana Kick has worked with Genting to design the Poker Series website www.gentingpokerseries.com, together with providing a suite of email templates and further on and off-line marketing collateral helping to boost the popularity of the tour.

(From left to right): Janice Lewis, Joni Swanston, Rosie Fellerman, Sian Dickson, Jamie Ferguson and Jordan Madrick.

6 new faces have joined Banana Kick as we continue to grow. The 23 strong team now includes 2 new Account Executives in Rosie Fellerman and Sian Dickson, 2 new Account Managers in Joni Swanston and Jordan Madrick, 1 new Creative Artworker in Janice Lewis and new Account Director Jamie Ferguson.

You can find out more about them in their team profiles on the website!

In May 2011 Banana Kick was approached by ASDA to work our magic on the ASDA Price Guarantee Challenge. The aim: to evolve the challenge into a more unified and engaging activity, bringing their customers closer to their community.

With the challenge set and BK raring to go The ASDA Price Guarantee Challenge was born! Bringing the public face to face with the benefits of the APG and the ASDA brand, the interactive game show engaged the public in a way that had never been done before. Proving an instant hit, the APG hit the road on its big UK tour.

Visiting 16 stores across the UK and raising over £58,000 for local community charities, the APG has brought with it a tidal wave of energy, community spirit and excitement. ASDA loved the programme so much they have made it a fixture in their 2012 marketing plans.  Long live the challenge!