The ultimate reward
You’ve just completed twelve miles of jumping into icy water, dragging yourself over high obstacles and through deep mud. You’ve helped and been helped, run, crawled, dragged and forced yourself to the end. And then been electrocuted. More than once. But you’ve made it. You’re a finisher.
Then someone puts an ice cold bottle of refreshing Kingstone Press cider in your hand. It’s probably the best drink you’ll ever have.
That someone is from Banana Kick.
It takes teamwork
Kingstone Press asked us to activate their sponsorship of Tough Mudder and maximise impact of the deal. Our brief – to ensure that Kingstone Press is a key part of the finishing celebrations of every Mudder, at every event. To be part of the excitement and add to it.
With 100,000 Mudders and growing each year, that’s a lot of cider and a lot of brand interactions.
A winning strategy
From sampling to brand engagement we’ve delivered a world-class plan of activity at all nine UK events, from Scotland to London and everywhere in between. We’re in our third year of partnership with Kingstone Press. That’s a lot of engagements and a lot of cider.
From photo boards at the finishing line to our unique Fan Mosaic™ Facebook app we gave finishers the chance to share their experience and achievements with their fellow finishers and family for a chance to win a year’s supply of Kingstone Press cider.
It’s a tough event
We run the activity from start to finish, across the whole season, from planning, strategy development and logistics, to event activation, delivery and reporting
From ensuring that every single bottle of cider is the perfect temperature on site to the branding of the new Kingstone Press obstacle, the Arctic Enema (yes, as scary as it sounds), we plan and run every aspect.
Some hit the wall, some crush it
The awareness generated through the Tough Mudder activity has also delivered increased sales listings with partners including Marstons and Tesco’s.