What services were involved:
Battle planning in a supermarket war
With competition between the big 4 supermarkets at an all time high, and discounters such as Aldi and Lidl gaining ground on the traditional market leaders, battle for point of difference and customer loyalty has never been more fierce in UK grocery retail.
As a key roster agency for Asda, we are charged with developing their experiential expertise and offering, creating activity that drives a positive Asda brand experience for customers and keeps them coming back – delivering against key business drivers and always based on sound understanding of consumer need.
Activity that people remember and talk about.
5 years and counting
Over the time we have have worked with Asda, we have helped then understand the importance of experiential activity and the benefits it delivers as part of their marketing mix.
We have a long-standing working partnership with Asda to champion and celebrate their famous brand personality in store and showcase this nationally to defend their market position, develop customer understanding of their offering and create increased brand loyalty.
Local focus with national consideration
Our relationship with Asda allows us to develop and shape their experiential and retail activation offering to reflect the individual needs at a local level in line with wider national strategy.
We create unique, interactive, engaging moments which enhance the Asda customer experience.
We operate in and out of store, delivering a wide range of events from pop-up shops and competitions, to fashion shows and local partnerships. Our role involves creative concept development, inter-agency collaboration, operational liaison, full service event management and onsite delivery.