So I’m not 14 years old, I’ve never dressed up as a wizard, nor queued all night outside WH Smith to get an early copy of one of the books and I don’t refer to non magic folk as Muggles.
But I am a big fan of the Harry Potter franchise and can’t but help admire the way this super slick machine has continually evolved over the last 13 years.
You’d think selling over 400 million books and being worth over $1 billion would be an achievement that you could sit back and enjoy?
Not for JK Rowling and the clever people in charge of the Harry Potter brand. October will see the launch of ‘Pottermore’, a website that promises to offer a unique experience for fans and future fans of the hugely successful empire. The final film might be about to hit the silver screen, but ‘Pottermore’ offers a lasting legacy and a continuation of the worldwide phenomenon. Sharing content in a child safe environment might not be big news in terms of social media, but the attention to detail and teasing effects of the launch are admirable.
Whilst Rowling has once again stated that there won’t be an 8th book in the series, through ‘Pottermore’, she has given a much greater gift to her spellbound following.
