We’ve been talking a lot in the office recently about the role of online media in offline communication and how marketing strategies need to recognise the relationship between the two. What sparked the debate? A double page spread for Canada tourism.
Sure you’d expect to see the web address and Twitter/Facebook references, but this press ad campaign takes it a step further. By using QR codes, to link with video content, and visual references to status updates, the campaign fuses on and offline media in a great way.
For me it demonstrates the need for agencies and clients to stop thinking about traditional and digital channels as separate. They both connect with consumers. Instead, the focus should be on finding the most effective way to bring the product’s point of difference to life. Then make sure people know about it.
Doing so is always going to win you fans.
I bow down humbly in the presence of such gtreaness.