Amy Winehouse: more successful DEAD than Alive? Why is that?
I saw this headline and it got me thinking….
It’s not earth shattering news but is non-the less true. Amy Winehouse has four of the top ten albums in the itunes top 10, despite only actually having 2 albums released – one is a double album, one a deluxe. She had none in the top 10 last week.
Why are things more appealing and easier to buy into if they are dressed with an emotional pull? Undoubtedly a great marketing strategy, but why does it pull rank to the feel good factor and should it?
I can’t deny such fame in her death is a perfect tribute, but she would have surely appreciated the record sales more while she was alive.
Take a leaf out of the Nike book and Just Do It. Live for the now. Let the feel good factor sell more to you.
Have a good weekend!
Emma Farquharson, Banana Kick
