Olympic stories, or even better Olympic hopefuls are everywhere. Years of discipline, dedication, blood, sweat and tears are about to showcase themselves… all on our home turf!! Cannot wait!
Unfortunately though there are the negative stories too. One of the most high profile, “the biggest brand protection operation ever to be staged in the UK”, I can’t help feel we could do without.
I’ve read a number of articles on Olympic brand protection and I appreciate Olympic funds have been privately raised so sponsors want their monies worth, I recongnise the huge importance of brand protection and equity which needs to be policed, but the latest story tipped the balance.
Over the coming days trading and advertising experts working for the ODA will scour the county enforcing the Olympic legislation. Firstly, dare I say it, they might be better placed as security guards helping to try and stage the biggest security operation for a sporting event in our history, but that’s another matter (that hopefully is in hand!).
Secondly, without the pot calling the kettle black (as lastminute.com is my friend), surely anyone who is launching their Olympic campaign in the coming days has missed the boat somewhat and anyone who has had the foresight to be running theirs for some time has also seen the benefits – so you have to ask yourself what is the point? What damage could they really do anyway?
And finally – the proposed Olympic legacy that will be left by us hosting the games, aiming to regenerate and bring financial opportunity to many – I can see it only being a matter of days until we hear stories of the small shop owner or business bankrupted by fines imposed by the ODA trading rights officers. He now can’t feed his family and there is just as much crime, anti-social behavior and waste in the area as there was before…
Am I misplaced to say we need to chill out a little bit and not rain on people’s effort to make last ditched attempts to celebrate and enjoy the forthcoming weeks. Just enjoy embracing the glory of us hosting the biggest sporting bonanza many of us will ever see.
And on that lighter note please please have a look at www.londonunderdogs.com – support the plucky fighters who are just happy to be here, from Hamadou Djibo Issake, a rower from the landlocked desert nation of Niger to the North Korean Woman’s football team, who’ve trained tirelessly and come with no fans as they are banned from travelling outside their closed communist state.